
My story
Why I do what I do.
I set up Craig Ashcroft Payment Solutions with a simple vision: give businesses throughout the UK the customer service their business deserves, take away the hidden costs and fees buried in other providers’ contracts, and make taking payments seamless.
As an approved Dojo partner, I pair Dojo’s technology with something the big providers can’t offer: one person who knows your business. I come in, show you the machines and how they’ll be set up, give you honest, competitive pricing, and I’m on the end of the phone afterwards. If I miss your call, I ring straight back.
The details matter. At Livesey’s Butchers on Preston Market, that meant bright covers so card machines never go missing on a busy counter. At a football club, it meant colour-coding every machine and naming it by location in Dojo’s portal, so takings at the gate, the bar and the catering are tracked separately. And I don’t walk away from a business until I know we’ve explored every option to improve cashflow, customer service and clarity on costs.
At a glance
UK-wide
service, based in Lancashire
1
direct point of contact: Craig
£3,000
exit fees covered**
2026
Rising Star nominee
Credentials
Recognised by Dojo.
How I work
One person to call.
Latest articles
Advice from Craig.
Plain-English guides on card fees, payments and funding, written by Craig.
Meet Craig Ashcroft, your local Dojo partner
Craig Ashcroft explains who he is, how he works and why every business he looks after gets a named contact instead of a helpline.
Clarks Family Farm, Woodplumpton: card payments that work in the middle of the countryside
Darren Clark of Clarks Family Farm in Woodplumpton, near Preston, on switching to Dojo Go Max with Craig: payments that keep working when the farm Wi-Fi drops, no missed payments and someone who’s there whenever they need him.
Card machines in Blackpool and the Fylde coast
Busy summers, big crowds and the Illuminations: Blackpool businesses need payments that never miss a beat. Here’s how a local Dojo partner can help.
Find Craig online





